CULTURE

The values we share, the strengths and virtues that make us proud members of a great team, the positive feelings we derive from keeping all of our promises and reaching all of our goals…

our CULTURE is how we see ourselves when we’re doing our best work.

BRAND

The tools and methods we use, the traditions we trust and follow, our signature language, images, even our clothing, facial expressions, and gestures – all of our team’s characteristic hallmarks as we’re doing our best work…

our BRAND is how others see us when we’re performing at the top of our game.

No company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it.

– Jack Welch

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier.

– Howard Schultz

When we align the way we do our work (our BRAND) with our passion for the work we do (our CULTURE), we become more than just good at our jobs.

We become EXCELLENT.

FOR-PROFIT COMPANIES…

× Prevent churn, boost upsell, create customers for life

× Win new business

× Add brand equity and business value

 NOT-FOR-PROFITS…

× Accelerate fundraising results

× Attract new support to your cause

× Improve community outreach

A new way to build
high-performance teams

× Build your team around your purpose

× Doubles employee engagement

× Improves productivity and morale

× Minimizes counter-productive silo-thinking and passive aggression

× Scaleable for groups, departments, and companies of any size, regardless of mission

 
 
 

 
 

Reach Out to Learn More

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The Brand and Culture Alignment Toolkit (BCAT) consists of instruments that measure and map the shared perception of your organization’s Brand and Culture, and practical methods that help you apply this information to enhance your performance and accelerate your results.

The BCAT portfolio of instruments and methods improves the way our clients do business.

For Sales and Marketing Professionals and NFP Fundraisers…

  • Deeply connects you with all the people You serve
  • Closely aligns an organization’s internal and external Brand communication
  • Brings your organization’s unique Brand Personality to life and turns it into a competitive advantage
  • Binds existing and compels new business to your organization’s Brand promise
  • Informs more impactful advertising, social media, and go-to-market campaign strategy

For HR, Talent Management, and Organizational Development Professionals…

  • Helps Attract, Retain, Engage, and Develop your people
  • Significantly boosts employee engagement
  • Inspires continuous self-improvement at all levels within the organization
  • Fosters open communication, willing collaboration, and fearless innovation
  • Turns workplace misfits into stand-out heroes
  • Helps shift workplace behavior from negative to positive by breaking down silos and overcoming passive-aggression

BCAT tightens team cohesion and enhances performance.

Teams of Any Size

  • From 2 to 50 or More Members
  • Small- to Mid-Sized Businesses
  • Departments and Divisions Within Larger Companies
  • Leadership Teams
  • PMOs, Project Teams
  • Executive and Advisory Boards

All Kinds of Teams

  • For- and Not-for-Profit Organizations
  • Manufacturing and Distribution
  • Professional Services
  • Retail, Hospitality
  • Health Care, Education, Research, Entertainment, Enforcement, Compliance, … any Industry

BCAT is an accelerated, effective, and efficient process that yields positive results in three steps.

Step 1. The BCAT Brand and Culture Survey

“Visualize your entire organization as though it were a single person, doing its best work on its best day to keep all of its promises and achieve all of its goals.”

Taken online in about 15 minutes by the team’s leaders and stakeholders, on any desktop, tablet, or mobile device, the BCAT Survey Instrument captures and analyzes everyone’s perception of their shared Brand and Culture and plots them on the BCAT Standard Model.

Step 2. Consensus Role Target

Participants review and discuss their results and, within a few hours, they arrive at their team’s Consensus Role Target: a profile of their signature Brand Personality and an inventory of their Culture’s shared values.

Step 3. Personal Alignment Plans

Based on their team’s Brand Personality profile and Culture values and norms. BCAT Personal Alignment Plans inspire and guide all participants to self-align and self-improve to better serve their team’s mission.

BCAT doubles employee engagement.*

Improves KPIs

↑ 10% higher customer ratings

↑ 21% higher employee productivity

↑ 22% increased profitability

↓ 37% less absenteeism

↓ 28% less shrinkage

↓ 41% fewer quality incidents

Reduces turnover

↓ 25% in high-turnover organizations

↓ 65% in low-turnover organizations

Improves safety stats

↓ 48% overall

↓ 41% in healthcare patient safety incidents

* Engagement increased from 32% to 66% – based on Q12 pre- and post-test results (90-180 days) from 620 participants in 60+ groups, departments and teams within 13 different commercial and non-profit organizations, including media, manufacturing and service delivery. Studied between 2013 and 2015.

BCAT makes a difference.

  • For Product Managers looking for new buyers
  • For Sales Managers looking for loyal lifelong customers
  • For Project Managers launching new projects or getting struggling projects back on track
  • For Marketing Managers looking to improve the effectiveness of their advertising, direct contact, and social media campaigns
  • For CEOs, CMOs, CHROs looking for an innovative way to reach that Next Level
  • For Founders, Owners, and Partners getting new businesses off the ground
  • For Professional and Executive Coaches looking for clear baseline data to improve their clients’ performance and grow their careers 
  • For Business and Organizational Development Consultants seeking proven tools to strengthen their service portfolios
  • For any and all Innovators and Influencers looking to make a positive difference

Join Us!

  • Integrate BCAT Within Your Service Portfolio
  • License BCAT for Use Within Your Organization

I’d like to learn more…

Call us at 609-238-5070

or click to send us a message with your questions,
comments, or contact information…

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