BRAND and CULTURE ALIGNMENT

At the heart of every effective organization
there’s a signature
Role Model
that represents its ideal
Best Self
living its
Best Day.

When your
BRAND and CULTURE are ALIGNED
with your ideal
Role Model

Your people work smarter.
You connect more powerfully with your market and community.
Your costs go down.
Your income goes up.
You grow faster.

Show me the numbers.

CULTURE

The values we share, the strengths and virtues that make us proud members of a great team, the positive feelings we derive from keeping all of our promises and reaching all of our goals…

our CULTURE is how we see ourselves when we’re doing our best work.

BRAND

The tools and methods we use, the traditions we trust and follow, our signature language, images, even our clothing, facial expressions, and gestures – all of our team’s characteristic hallmarks as we’re doing our best work…

our BRAND is how others see us when we’re performing at the top of our game.

No company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it.

– Jack Welch

Great companies that build an enduring brand have a compelling, emotional relationship with their customers that has no barrier.

– Howard Schultz

When we align the way we do our work (our BRAND) with our passion for the work we do (our CULTURE), we become more than just good at our jobs.

We become EXCELLENT.

FOR-PROFIT COMPANIES…

Prevent churn, boost upsell, create customers for life

Win new business

Add brand equity and business value

NOT-FOR-PROFITS…

Accelerate fundraising results

Attract new support to your cause

Improve community outreach

A new way to build
high-performance teams

Build your team around your Brand and Culture
Double employee engagement
Improve productivity and morale
Minimize counter-productive silo-thinking and passive aggression
For groups, departments, and companies of any size, regardless of mission

Become excellent.

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REORGANIZATIONS

MERGERS & ACQUISITIONS

PROGRAM DEVELOPMENT

PROJECT LEADERSHIP

EMPLOYEE ENGAGEMENT

FOR HR LEADERS

CHANGE MANAGEMENT

PERFORMANCE IMPROVEMENT

QUALITY MANAGEMENT

STRATEGY ACCELERATION

FOR PROJECT LEADERS & MANAGERS

ALIGNING LEADERSHIP TEAMS

CLIENT SERVICES IMPROVEMENT

ENTERPRISE INNOVATION

BRANDING AND MARKETING

TEAM-BUILDING

FOR FOUNDERS, PARTNERS, ALL LEADERS

The Brand and Culture Alignment Toolkit (BCAT) consists of instruments that measure and map the shared perception of your organization’s Brand and Culture, and practical methods that help you apply this information to enhance your performance and accelerate your results.

“An amazingly effective, cost-efficient, positive, and affirming team experience.”

The BCAT portfolio of instruments and methods improves the way our clients do business.

For Sales and Marketing Professionals and NFP Fundraisers…

Deeply connects you with all the people you serve
Closely aligns an organization’s internal and external Brand communication
Brings your organization’s unique Brand Identity to life and turns it into a competitive advantage
Binds existing and compels new business to your organization’s Brand promise
Informs more impactful advertising, social media, and go-to-market campaign strategy

For HR, Talent Management, and Organizational Development Professionals…

Helps attract, retain, engage, and develop your people
Significantly boosts employee engagement
Inspires continuous self-improvement at all levels within the organization
Fosters open communication, willing collaboration, and fearless innovation
Turns workplace misfits into stand-out heroes
Helps shift workplace behavior from negative to positive by breaking down silos and overcoming passive aggression

BCAT tightens team cohesion and enhances performance.

Teams of Any Size

From 2 to 50 or more members
Scaleable for small to Fortune-ranked businesses
Departments and divisions within large companies
Leadership teams
PMOs, project teams
Executive and advisory boards

All Kinds of Teams

For- and Not-for-Profit organizations
Manufacturing and distribution
Professional services
Retail, Hospitality
Health Care, Education, Research, Entertainment, Enforcement, Compliance, … any Industry

BCAT is an accelerated, effective, and efficient process that yields positive results in three steps.

Step 1 (15 minutes): The BCAT Brand and Culture Survey

“Visualize your entire organization as though it were a single person, doing its best work on its best day to keep all of its promises and achieve all of its goals.”

Taken online by the team’s leaders and stakeholders, on any desktop, tablet, or mobile device, the BCAT Survey Instrument captures and analyzes everyone’s perception of their shared Brand and Culture and plots them on the BCAT Standard Model.

Step 2 (1 or 2 hours): Consensus Role Target

Participants review and discuss their results and, within a few hours, they arrive at their team’s Consensus Role Target: a profile of their signature Brand Identity and an inventory of their Culture’s shared values.

Step 3 (half-day workshop): Personal Alignment Plans

Based on their team’s Brand Personality profile and Culture values and norms. BCAT Personal Alignment Plans inspire and guide all participants to self-align and self-improve to better serve their team’s mission.

Our clients value our work.

My team and I were pleased with this unique team-building experience. Compared to other similar exercises this process was simple and very straightforward. The results were easy to understand and I believe provided a clear path to improved team performance.

- EVP (Major Accounts), AT&T

BCAT Role Target:
Exacting and Expert Driver

A year down the road and our people are still talking about our Role Target. What a difference!

BCAT Role Target:
Methodical and Cooperative Expert

- Founder/CEO, engineering firm

Your BCAT system finally got me, my faculty, and my staff singing from the same sheet of music – and we actually had fun getting there.

-CEO, inner city K-12 charter school

BCAT Role Target:
Creative and Expressive Caretaker

We tried BCAT for ourselves and it accurately "nailed" our Brand Identity in just a few hours. We're using it with our new clients and it's a very effective way to start and sustain a business relationship.

-Sr. Director, creative agency

BCAT Role Target:
Methodical and Cooperative Creator

BCAT doubles employee engagement.*

Improves KPIs

↑ 10% higher customer ratings

↑ 21% higher employee productivity

↑ 22% increased profitability

↓ 37% less absenteeism

↓ 28% less shrinkage

↓ 41% fewer quality incidents

Reduces turnover

↓ 25% in high-turnover organizations

↓ 65% in low-turnover organizations

Improves safety stats

↓ 48% overall

↓ 41% in healthcare patient safety incidents

* Engagement increased from 32% to 66% – based on Q12 pre- and post-test results (90-180 days) from 620 participants in 60+ groups, departments and teams within 13 different commercial and non-profit organizations, including media, manufacturing and service delivery. Studied between 2013 and 2015.

BCAT makes a difference.

For Product Managers looking for new buyers
For Sales Managers looking for loyal lifelong customers
For Project Managers launching new projects or getting struggling projects back on track
For Marketing Managers looking to improve the effectiveness of their advertising, direct contact, and social media campaigns
For CEOs, CMOs, CHROs looking for an innovative way to reach that Next Level
For Founders, Owners, and Partners getting new businesses off the ground
For Professional and Executive Coaches looking for clear baseline data to improve their clients’ performance and grow their careers
For Business and Organizational Development Consultants seeking proven tools to strengthen their service portfolios
For any and all Innovators and Influencers looking to make a positive difference

Join Us!

Use BCAT to build your Team around your Purpose
Integrate BCAT within your service portfolio
License BCAT for use within your organization

Let’s get started.

Call us at 855-999-BCAT

or click to send us a message with your questions,
comments, or contact information…

CULTURE

BRAND

We become EXCELLENT.

A new way to build high-performance teams

A new way to build
high-performance teams