Brand & Culture Alignment Technology

Align Your People with Your PURPOSE.

BCAT aligns people with their purpose.

The Brand and Culture Alignment Toolkit (BCAT) was designed to align teams around their collective purpose and inspire each member to become the best version of themselves in support of the people and communities they serve. BCAT is a science-based solution that consists of instruments that measure and map the collective perception of an organization’s North Star (role target) and practical behavioral methods that help each member embrace and align with it.

The process is accelerated, efficient, enjoyable, and yields positive results in four steps:


Step 1

The Incorporating Question

Step 2


Are we all rowing in the same direction?

Step 3


Are we all rowing in the RIGHT direction?

Step 4


Are we ‘pulling our weight’ to reach our goals?”


Measurable Results


Higher engagement


Increased profitability


Higher productivity

Client testimonials

My team and I were pleased with this unique team-building experience. Compared to other similar exercises this process was simple and very straightforward. The results were easy to understand and I believe provided a clear path to improved team performance.

EVP Major Accounts, AT&T

Getting different production teams to work together is like herding cats. The BCAT process pulled our people out of their silos, shifted them from passive-aggressive to collaborative, and cut down the noise. As a result, we’re working together to get more done faster, and we’re sharing rather than fighting over and duplicating resources, and saving money.

HBO VP of Documentary Production

We learned more about our company’s Brand and how best to communicate it in a few hours with BCAT than we did working over several months with marketing consultants.

NJ Accounting Firm Owner/partner

Our Blogs

Brand/Culture and the Constitution

Brand/Culture and the Constitution

Several years ago, our firm was asked to work with…

The Definition of Culture

The Definition of Culture

I had this conversation with a colleague yesterday about culture…

Paradigm thinking.

Paradigm thinking.

For over a hundred years, baseball statisticians looked at the…