BCAT helps leaders make alignment visible and measurable.
When your brand promise, leadership priorities, and employee experience fall out of alignment, the result is friction across the organization.
Misalignment is one of the most expensive problems organizations rarely measure.
When the brand promise an organization makes to customers does not align with the culture employees experience internally, the impact spreads across nearly every area of the business.
Yet because these costs are distributed—rather than concentrated—they often go unnoticed.
Misalignment does not appear on financial statements. Instead, it shows up as friction, inefficiency, and disengagement.
Over time, these hidden costs compound.
Misalignment doesn’t show up as a line item, but it hits your P&L every day.
3 in 5 organizations report inconsistent execution due to cultural misalignment.
Up to 40% of strategic value is lost due to poor execution and misaligned priorities.
~10% of project spend is wasted due to misalignment and missed goals.
Companies can lose 5–10% of annual revenue from misaligned execution.
Disengaged employees cost up to 34% of their annual salary.
Replacing employees can cost up to 30% of annual salary per hire.
A 500-person company can lose ~$3.7M annually due to misalignment-related inefficiencies..
Ensure the organization operates according to its intended identity and strategic direction.
Move beyond engagement surveys and gain measurable insight into cultural alignment.
Evaluate leadership cohesion and cultural risk across portfolio companies.
When organizations measure alignment, they move faster, collaborate better, and execute strategy more effectively.
