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Enterprise Engagement is a sub-discipline of marketing and management that focuses on achieving long-term financial results by strategically fostering the proactive involvement and alignment of customers, distribution partners, salespeople, and all human capital outside and inside of an organization. Enterprise engagement is distinct from the traditional sub-disciplines of financial management, marketing, sales, operations, and human resources in that it seeks to achieve long-term success by integrating these various traditional business disciplines to consistently focus the organization on identifying and meeting target audience needs.[1] Enterprise Engagement is related to brand engagement, a term developed in Great Britain in the 2000s to describe an integrated external and internal marketing approach to achieving long-term success for a brand. Enterprise Engagement applies similar principals to the achievement of an organization’s overall financial objectives.
More on Wikipedia…
ISO 10018:2020 Quality Management – Guidance for people engagement
ISO 30414:2918 Human Resource Management – Guidelines for internal and external human capital reporting
“People don’t resist change. They resist being changed.”
– Peter Senge, author
The Fifth Discipline: The Art & Practice of The Learning Organization
In their “State of the American Workplace,” the Gallup Organization reports their findings, after 20+ years of surveys and research, about the positive effects of increased engagement on hundreds of businesses of all kinds and sizes.
Highlights:
Improved Key Performance Indicators
- 10% higher customer ratings
- 21% higher employee productivity
- 22% increased profitability
- 37% less absenteeism
- 28% less shrinkage
- 41% fewer quality incidents
Reduced Turnover Costs
- 25% lower in high-turnover organizations
- 65% lower in low-turnover organizations
Improved Product and Service Quality
- 48% fewer quality management issues reported overall
- 41% fewer healthcare patient safety incidents
“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.”
– Simon Sinek, author
Start with Why: How Great Leaders Inspire Everyone to Take Action
Beyond offering a competitive compensation and benefits package, successful companies realize that it pays to invest in the programs offered by our partners, affiliates, and supporters that earn and sustain the emotional commitment of their people. For example,
- Training (in soft as well as hard skills)
- Rewards programs
- Recognition programs
- Team-building exercises
- Gatherings and events to celebrate success
We believe that, when you Align your people with your Purpose and Inspire them to become their Best Self, your organization becomes an unstoppable force. Our Brand and Culture Alignment Toolkit (BCAT) promotes open communication, willing collaboration, and fearless innovation by aligning the way a Team does their work (their Brand) with its passion for the work they do (their Culture).
Unless you explicitly authorize us by completing and submitting your contact information, we won’t collect or store any of your information.
Section 1 of the calculator asks six questions about your organization.
Based on your answers, the fields in sections 2, 3, and 4 are calculated automatically.
- Section 2 outlines the potential benefits of increasing Enterprise Engagement in your organization.
- Section 3 summarizes the potential cash flow and business valuation advantages of increased Enterprise Engagement.
- Section 4 estimates the return on your investments in increased Enterprise Engagement
Based on various percentages of employee participation within your company, Section 5 (optional) estimates your investment in Brand and Culture Alignment.
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Enterprise Engagement ROI Calculator
Decades of Employee Experience (EX) research, conducted by preeminent research organizations and consulting firms like Accenture, Gallup, McKinsey, and many others, prove again and again the potential return on your investment in programs that more fully engage your people in their work.
A few examples:
- 37% lower absenteeism
- 40% average lower turnover
- 21% higher revenue
Use this calculator to explore the potential cash flow and business valuation advantages of investing in your most important asset: your people.
