Imagine your Team
Aligned with your Purpose
Inspired to be its Best Self
Imagine Yourself
as a Leader equipped with the tools and skills to Align and Inspire any Team – over and over again
Become a BCAT Certified Practitioner
Sign me up!
Who should attend?
What will I learn?
What will we cover?
Cost?
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- HR leaders looking for a proven method to boost enterprise engagement
- Business owners and executives looking to accelerate growth and increase productivity
- Marketing, Business, and HR consultants looking to strengthen their portfolio of services
- How to confidently and accurately explain the benefits, concepts, and principles of Brand and Culture Alignment to your colleagues, partners, clients, and prospects.
- How to authoritatively describe the BCAT Model of Brand and Culture to your colleagues, partners, clients, and prospects.
- How to use BCAT Schemas to launch, manage, and successfully complete BCAT projects.
- How to Interpret and explain BCAT Reports, analytics, and results.
- How to Integrate the BCAT into the way your Team works.
I Introduction
BCAT Benefits, Brand and Culture Definitions, History, Concepts, the BCAT Model, Launching a BCAT Project
Day 1, 90 minutes
- Prerequisites for BCAT Certified Practitioners
- What is the BCAT? What Does it Do? Who is it for?
- Defining Brand and Culture, Explaining Our Concepts
- Understanding Role Models and Role Targets
- Writing and Asking the Incorporating Question
- The BCAT Model of Brand and Culture (Intro)
- What’s in the Brand and Culture Alignment Toolkit?
- Launching a BCAT Team Project
II BCAT Step One: Consonance
Step One Schema, Launching the BCAT Survey, Interpreting Step One Results
Day 1, 90 minutes
- What is Consonance?
- Using Schema One to Complete BCAT Step One
- Interpreting BCAT Step One Results and Report
- Calculating and Mapping Consonance
- Understanding and Interpreting the Index of Consonance
III BCAT Step Two: Resonance
Step Two Schema, Resonance Role Targets, Interpreting Step Two Results
Day 2, 60 minutes
- What is Resonance?
- Using Schema 2 to Complete BCAT Step Two
- Interpreting BCAT Step Two Results and Report
- Calculating and Mapping Resonance
- Understanding and Interpreting Index of Resonance, Index of Alignment
- “Align and Inspire” – Recommended Alignments
IV BCAT Step Three: Alignment
Step Three Schema, Interpreting and Refining Step Three Behavior Norms
Day 2, 60 minutes
- What is Alignment? How do we know we’re becoming more aligned?
- Using Schema 3 to Gather Behavioral Norms
- Interpreting BCAT Step Three Results and Report
- Using BCAT to Align a Team’s Brand and Culture
- Inspiring Continuous Improvement
- A Platform for Self-Motivated and -Guided Change
V Putting the BCAT to Work
BCAT-empowered business models for marketing, HR, and business owners, leaders, executives, consultants
Day 2, 60 minutes
- Commercial Terms and Pricing
- Practical Review of the BCAT Process
- BCAT Suggested Retail and Certified Practitioner Pricing
- BCAT as a Platform for Continuous Transformation
- Suggestions for Integrating the BCAT Into Your Workplace and Practice
Tuition USD$795 per person, including:
- Online training, plus free refresher attendance in future training sessions (as space permits)
- All materials, worksheets, and example BCAT schemas and reports in electronic format
- $2500 credit for future BCAT services
- 8 hours of online consultation
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