Does Your Company Support Its Brand Internally?

Companies spend a tremendous amount of money attracting and retaining customers through Branding and marketing. But if your employees don’t “get it,” they will not deliver on your Brand promise. This means you’re wasting precious resources getting customers interested, only to deliver an experience that falls well short of their…

read more

Five Principals of Internal Branding

Some companies, like Southwest  Airlines and Starbucks, have built their brands internally from day one, and it shows – in their business growth and in their shareholder return.  These companies were created by strong leaders who provided a clear vision and direction to their people from their very first day on the job. But what about established companies? Our…

read more